2026-06-01 to 2026-08-09 · 8 variants (A–H) · Randomly assigned visitors
Purchases divided by visitors. 95% confidence intervals are in the table below.
CTR = clicks / visitors. ATC rate = add-to-cart / clicks. Purchase rate = purchases / add-to-cart.
Each point is a 7-day week (W1 = Jun 1–7, W10 = Aug 3–9). Conversion = purchases / visitors.
| Variant | Visitors | Clicks | Add to cart | Purchases | CTR | ATC / click | Purchase / ATC | Overall conversion | 95% CI for overall | Lift vs A | p-value vs A |
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p-values are two-sided from a two-proportion z-test comparing overall purchase conversion to A. They are not adjusted for multiple comparisons.