10-Week A/B/n Test Analysis (June 1, 2026 – August 9, 2026)
After ten weeks of testing seven new designs against the current landing page (Variant A), Variant F emerged as the clear winner.
Variant F achieved an overall purchase conversion rate of --%, representing a --% relative increase in actual sales per visitor compared to the current page. We recommend rolling out Variant F to 100% of site traffic immediately.
The percentage of visitors who successfully completed a purchase. Variant F outperformed all other designs.
Looking at step-by-step conversion for the Control (A), the Click-Winner (C), and the Sales-Winner (F).
Variant C generated massive clicks (+47% CTR vs Control), but these users failed to add to cart or purchase. This suggests the CTA was misleading or attracted low-intent curiosity clicks. Clicks don't equal sales.
Tracking total purchases generated by the top variants over the 10-week period.
Variant F's lead was not a fluke. It consistently generated more daily purchases than the Control and other variants week over week.